What they don't tell you is that the EPA classifies these products as an indoor air pollutant. The EPA further states that air fresheners "release pollutants more or less continuously."
Air fresheners often contain formaldehyde, which is classified as a carcinogen. While the products are generally considered at safe levels, what is not factored in is the formaldehyde from other sources in a home. When taken in totality, the levels can become quite high.
A key to improving indoor air quality is to not prescribe a treatment that worsens the situation. This is like taking medicine to treat a problem and the side effects of the medicine being worse than the initial problem. However, there are effective, bio-degradable, non-toxic odor products available that eliminate smoke, formaldehyde and most pet odors from fabrics such as carpets and upholstery. Used in tandem with an air purifier will neutralize offensive household odors as well as improve the quality of air in your home.
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